There's nothing more powerful tool to gain popularity other than the internet. To be popular in cyber world has many perks and can be a very useful assets in order to further your interests, be it business or personal career. It is indisputable that having online presence nowadays is a one of the keys to success, therefore you have to make sure that your website is noticeable. One way to achieve that is through using Search Engine Optimization or SEO in short.
Internet is an infinite place and ever growing so rapidly. Everyday countless bytes of information are being uploaded and every website owners are competing to have their websites easily accessible to potential audiences or customers. Getting higher result in search engine such as Google or Bing would provide a huge boost to accessibility of a website because search engines are a gateway of information. To have your website being indexed in first page of search result would mean that many more users will likely to click.
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| Google is the most used search engine in the world |
Many website owners who are just getting started, such as you, probably wondering why their website are so down low in search result and why there are not many visitors despite you have great contents. Thus Solar SEO will shed some light on how to optimize your websites through Search Engine Optimization method.
Organic and Inorganic Search Engine Optimization
First of all, there are two kind of SEO methods. First one is Organic SEO, according to technopedia.com this method refers to gain higher placement or ranking on a search engine result in unpaid, algorithm-driven results on a given search engine. To put it simply, this method will allow your website to gain popularity naturally. Visitors will come over time to your website when your content is interesting, which is obvious. You consistently write interesting articles, you post great video and uploading unique pictures, then naturally people will be interested to click your website. The more people naturally click it, as they appear in search result, the higher your rank will be.
Organic SEO is not only about making a good interesting content, however. There are also other things to consider such as having good keywords. When a user want to search something, they will put in the keyword in search engine and the search engine will display the relevant results. If your website has good relevant keywords which are matching to what the customer search, then naturally your website will appear higher. So it's important to choose relevant and good keyword.
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| Top page organic search result |
As you can see in the picture above, my other website sofanmax.blogspot.com gain top search result with "frustratingly unreachable" as keyword out of 600,000 search results thanks to Organic SEO. Strong and unique keyword like this will likely give you higher spot if your content focused on the keyword.
You might think that Organic SEO method is too slow for gaining popularity, as it takes time to grow and nurture. However a website with strong presence in organic search result will have lasting impact. If you are not patience though, there's a method for that! You can gain quick popularity using Inorganic SEO method.
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| Inorganic SEO using Pay Per Click Ads |
As opposed to the previous method, Inorganic SEO will be able to drive more visitors to your website faster. In short term, your website popularity can be increased but it can be hard to maintain that popularity. One way to implement Inorganic SEO is via Pay Per Click advertisement. So you will advertise your website to gain presence. It can be expensive in the long run but if you have the resource, Inorganic SEO can be effective especially in today's tight information competition.
In conclusion, there are many SEO methods in order to gain popularity and drive more visitors to your website. Solar SEO will delve deeper in the next articles about Organic and Inorganic SEO and how to implement them in your website.
Complementary source: Trik Kilat Optimasis SEO by Feri Sulianta, ISBN 978-979-29-5307-7
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